World: Barcelona s chest advertisements want to sell 120 million euros, Spotify wants to sign in for 80 million euros in 2034

ShiTaiwan reported that since last year, Barcelona has been struggling to obtain the best terms of a technical sponsorship contract with Nike. Ultimately, the contract was extended to 2038 in December last year, with an average annual revenue of 127 million euros. Now, Spotify is expected to be in the spotlight in the coming months, with its major jersey sponsorship contract due on June 30, 2026.

The Swedish music streaming company currently pays about €65 million a year, plus a series of bonuses, bringing Barcelona's total revenue to about €70 million. In addition, from the 2022-23 season to the 2025-26 season, Spotify also paid 5 million euros per year to obtain the naming rights of the Camp Nou Stadium. Under the existing agreement, this figure will increase to €20 million per year from 2026 to 2034.

Both sides believe that cooperation since the Barcelona Special General Assembly ratified the agreement on April 3, 2022. This is a global, modern and well-reputed company. Under the current jersey and training suit sponsorship contract, Spotify has the right to unilaterally extend the contract term to 2030 and increase the annual fee by 10 million euros, thus making it pay 70 million euros per year.

The company's co-founder Daniel Eke hopes that Barcelona can give it the right to continue to extend unilaterally until 2034, when the annual fee will be increased by another 10 million euros. If Spotify's wish is fulfilled, it will pay 80 million euros in nine years for printing its logo on the jersey.

According to Le World Sports, Barcelona is not willing to make so many concessions because the club believes that as of 2025, Barcelona's jersey value has far exceeded that. Based on market research, the club agreed that Barcelona's jersey itself is currently worth about 120 million euros per year, because the team has extremely high exposure in all media and social networks around the world. There is news within the

club that many companies hope to replace Spotify. It is obvious that Barcelona men's football team has a huge international influence, winning almost all the matches last season, and the team's influence has been further enhanced thanks to Yamal's joining. At the same time, the Barcelona women's team is also a force that cannot be ignored. It has won three European championships since 2021 and has the last four Golden Globe winners (Alesia Putras and Aitana Bonmati twice each).

Barcelona when signing in 2022 is very different from Barcelona now, and the club hopes to make the most of this when renegotiating with Spotify so that the jersey sponsorship fee can exceed 80 million euros from July 2026. Young players, especially male team members who love music and are actively involved in Spotify activities, are another factor that can be exploited. If the negotiations are not successful, Barcelona will also be willing to listen to other companies' offers, just like when they negotiated with Puma before.