1.921 billion euros set a record! Official: Real Madrid has become the world s most valuable football brand for the second consecutive year

According to the official news from Real Madrid, the club was named the world's most valuable football brand by Brand Finance for the second consecutive year, with a brand value of 1.921 billion euros.

[Real Madrid Official Announcement]

According to the annual report of "Football 50-2025" released by brand evaluation agency Brand Finance, Real Madrid has become the world's most valuable football brand for the second consecutive year, and has maintained its position as the world's strongest football brand for the fourth consecutive year. The brand value of our club increased by 14%, setting a new record of 1.921 billion euros.

Brand Finance emphasized in the report: "Record-breaking revenue performance and continuous rising brand value for two consecutive seasons demonstrate the strong resilience of Real Madrid's brand and confirms the key role of high-quality brand assets in maintaining long-term growth. Real Madrid remains leading in the global market and is the favorite team of fans around the world."

Brand Finance evaluates brand strength through three dimensions: marketing investment, stakeholder brand assets and business performance. Real Madrid led the list for four consecutive years with outstanding performance of 94.9 points (out of 100), and won the highest level AAA+ certification.